About Workitu
The story behind the automation.
From Banco do Brasil to AI Automation
I'm Yonatan Perlin, and I've spent the last decade at the intersection of finance and technology. My journey started at Banco do Brasil, one of the largest banks in Latin America, where I saw firsthand how manual processes waste millions of hours and dollars every year.
After moving to Israel, I dove deep into full-stack development and AI/ML. I built fintech products, automated complex workflows, and realized something: the same tools that power billion-dollar companies can be applied to small and medium businesses — at a fraction of the cost.
That's why I started Workitu Tech. My mission is simple: help SMBs stop wasting time on repetitive work and start leveraging AI to grow. Whether you're in Brazil, the UK, the US, or Israel — if you speak English or Portuguese, I can help.
Credentials
- MBA in Business Administration
- 10+ years in fintech (Banco do Brasil, startups)
- Full-stack developer (React, Node.js, Python)
- AI/ML specialist (workflow automation, NLP, data pipelines)
- Fluent in English and Portuguese
- Based in Israel, serving clients globally
Why Workitu?
“Workitu” combines “work” and “itu” — a common Brazilian suffix meaning “your place.” Workitu is your place for smarter work. We believe every business deserves access to AI automation, not just the big players. Our mission is to democratize automation and help SMBs compete on equal footing.
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